The transparent formula
Monthly opportunity value = missed inquiries × qualified rate × booking rate × completion rate × average completed job value. Each input should come from the contractor’s own call log, CRM or accounting history. If a rate is unknown, label it as an assumption instead of presenting the result as revenue.
A clearly hypothetical example
Assume 40 missed inquiries, a 65% qualified rate, a 45% booking rate, an 80% completion rate and a $900 average completed job. The modeled opportunity is $8,424 for the month. This is a planning scenario—not money recovered and not a DelAgentIA performance claim.
Measure a baseline before automation
Record at least 30 days of missed calls, duplicates, spam, service area, requested trade, callback attempts, bookings, completed jobs and collected amounts. The baseline prevents normal demand from being misreported as an AI result.
What counts as recovered revenue
A recovered result needs a traceable missed inquiry, an accepted follow-up, a completed job and a business-confirmed amount. Leads, conversations, appointments and estimates remain separate funnel states. Cancelled, duplicate, outside-area and unpaid work should not be counted.
The minimum receipt
Preserve a non-sensitive source reference, timestamp, service category, qualification state, assigned owner, destination identifier, completion state and confirmed value. The receipt should also show corrections and exceptions so the business can reproduce the number.
Use the result to control advertising
Once the business knows qualified lead value and close rate, advertising can optimize for completed revenue rather than inexpensive form fills. Search terms, landing pages and campaigns should be evaluated against qualified demos, pilots and paying customers—not clicks alone.